When you compare this photo of how twiggy usually looks you can see the substantial difference, and you can also notice how much photo-editing has been done to achieve a very different, youthful appearance.
A magazine ad for an Olay beauty product featuring Twiggy has been banned by the advertising watchdog, after more than 700 complaints gathered for a campaign against airbrushing in ads by the Liberal Democrat MP Jo Swinson.
In the ad, Twiggy, who also fronts Marks & Spencer's TV campaigns, promotes the Procter & Gamble-owned Olay Definity eye illuminator. Her picture appears next to the words: "Olay is my secret to brighter-looking eyes."
"Because younger-looking eyes never go out of fashion ... reduces the look of wrinkles and dark circles for brighter, younger-looking eyes," the ad continued.
The Advertising Standards Authority received two complaints that the ad was misleading because the image of Twiggy had been digitally retouched.
In addition Swinson forwarded more than 700 complaints, gathered via her anti-airbrushing web campaign, that the ad had was not only misleading but also socially irresponsible, because it could have a "negative impact on people's perceptions of their own body image".
In its ruling, the ASA said that it considered that the post-production retouching of the original ad, specifically in the eye area, could give consumers a "misleading impression of the effect the product could achieve".
The company said that there had been some "minor retouching" around Twiggy's eyes, which was inconsistent with its own policies; this had already prompted it to withdraw the original ad and replace with one in which there was no post-production work around the eyes.Article found on: http://www.guardian.co.uk/media/2009/dec/16/twiggys-olay-ad-banned-airbrushing
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