The Maybelline ad in question and Christy Turlington.
These photos look nothing like the actress in real life, It gives a false appearance. Perfect skin like this quite simply is not possible.
The Eraser foundation image appears to cover parts of her face with the foundation while other areas are left natural to show the effects on the skin. It highlights the benefits across the ad: ‘Conceals instantly, visibly, precisely… covers dark circles and fine line to help conceal crow’s feet – as if erased!’
Additional text accompanied the product at the bottom admitting the image was an ‘Illustrated effect.’
L’Oreal again admitted Turlington’s features had been enhanced in the image to ‘lighten the skin, clean up make-up, reduce dark shadows and shading around the eyes, smooth the lips and darken the eyebrows’ but insisted that the image was an accurate representation of the benefits of the foundation.
This is the second time the beauty company has been in hot water for faking images. Back in 2009 an Olay advert for anti-ageing featuring Twiggy was banned.
Using photo manipulation in make up ads has been a long-running debate in fashion and beauty industries and has come under particular focus after a series of recent flubs.
Found on: http://uk.lifestyle.yahoo.com/loreals-airbrushing-ads-banned.html
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